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Haveyoursay/Land Rover featured on Podcast: listen by downloading below

Yesterday I told you that I had spoken to Neville about the haveyoursay.com campaign. He and Shel Holtz are leading the way in analysing the impact that new media (blogging. podcasting etc etc) has on the way big brands communicate. Shel and Neville broadcast their 50th Podcast yesterday! Its called For Immediate Release: The Hobson and Holtz Report. For the quick way of getting to this mp3 sound file click on the link below: its about 16mb - so beware.

Download forimmediaterelease.biz covers Land Rover haveyoursay.mp3

It's 17 minutes long and worth listening to for a variety of reasons.... Let's see what Land Rover's Communication Professionals do and whether they take up this opportunity. Lastly, if they still think its not worth taking seriously perhaps they should also read Niall Cook's analysis

[more on podcasting - read below]

Podcasting is real easy - check the links out here if you want to learn how to do it. If you use Apple iTunes make sure you have version 4.9 and podcasting is an idiot proof feature which will change your life (if you know what to subscribe to!)

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I had a Disco 3 for 20 months. I can now sleep at night as it is sold. Never again. A very expensive lesson.

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